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The EU Omnibus Directive is a consumer protection regulation specifically targeting price reduction announcements. It mandates that whenever a product is placed on sale, the merchant must display the lowest price applied to that item during the preceding 30 days. This regulation applies exclusively to discounted items and does not affect products sold at their regular price.

Compliance is mandatory, not optional. Under Article 6a, referencing the lowest price from the last 30 days is a strict legal requirement whenever a discount is advertised to EU consumers. Failure to adhere to this standard when running promotions constitutes a violation of consumer law.

The financial penalties are severe. Authorities can impose fines of up to 4% of your annual turnover or €2 million in cases where turnover cannot be calculated. Investing in compliance is significantly more cost-effective than facing these potential liabilities.

Reliability in legal matters is paramount. Complimus is the oldest and largest Omnibus compliance solution on the Shopify App Store. We have been protecting merchants since 2023, offering a track record of stability and expertise that newer applications cannot match.

Yes. The directive applies to any business selling to consumers located within the European Union, regardless of where the merchant is based. If you market discounted goods to EU shoppers, you are subject to these regulations.

On the contrary, it enhances credibility. Consumers have become skeptical of substantial discounts that appear to lack context. By validating your promotions against legal standards, you demonstrate that your offers are genuine, converting consumer skepticism into trust.

We fully automate the compliance workflow. Complimus monitors your pricing history to identify the legally required lowest prior price for items on sale. This ensures your store meets all regulatory obligations during promotions without the need for manual data entry.

You can review the full text of Directive (EU) 2019/2161 (commonly known as the Omnibus Directive) directly on the European Union's official EUR-Lex website. Specifically, Article 2 of this document details the mandatory amendments regarding price reduction announcements. Official Link: [Directive (EU) 2019/2161 on EUR-Lex](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32019L2161)

Complimus automatically tracks and displays the 30-day lowest price on your Shopify product pages. Once installed, the app monitors your pricing history and shows the lowest prior price whenever a product goes on sale, ensuring full compliance with the EU Omnibus Directive without any manual work.

Yes, Complimus is fully compatible with Shopify Markets. The app supports market-specific pricing calculations, allowing you to display the correct 30-day lowest price for each market you serve. This ensures compliance across all your international markets while maintaining accurate, region-specific pricing history.